Vol. 4 No. 10 (2026): October 2026

DOI: https://doi.org/10.59890/ijsas.v4i10

Published: 2026-10-13

Articles

The Influence of Brand Ambassador, Brand Image, and Online Customer Review on Purchase Intention toward Azarine Sunscreen in DKI Jakarta

Lufi Riana, Management Study Program, Faculty of Economics and Business, Universitas Mercu Buana, Indonesia

Tafiprios, Management Study Program, Faculty of Economics and Business, Universitas Mercu Buana, Indonesia

1297-1314
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Factors Affecting Account Officers' Perception of the Decrease in Non-Performing Loan (NPL) Risk of the Mekaar Program at PT Permodalan Nasional Madani (PNM) Bekasi Branch

Asep Stevi Maulana, Master of Management Program, Graduate School, Perbanas Institute, Indonesia

1341-1348
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Social Media-Based Digital Branding Strategy to Increase Sales and Expand Market Reach for Caugelis Banana Chips MSMEs: A Content Creator Perspective

Desfika Arieztia Nanda, Universitas Mercu Buana, Indonesia

Aldina Shiratina, Universitas Mercu Buana, Indonesia

1315-1328
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The Role of Work-Life Balance as A Mediator in The Influence of Workload and Task Distribution on Employee Performance (A Study at PT Permodalan Nasional Madani Banyuwangi Branch)

Wiyono, Perbanas Institute, Indonesia

G.M. Djoko Hanantijo, Perbanas Institute , Indonesia

1329-1340
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